On Friday I stopped by to visit a client (buy-side) who closed an acquisition last month. This being a retail business, they decided not to change the name on the store, and not to make a public announcement regarding the change in ownership.
In other words, the normal, ego driven tendency to make a big deal about closing a deal was subservient to a more pragmatic, customer-centric approach.
While I was there, business was brisk, employees happy and helpful and my client was beaming.
(Normally at this point I would want to identify the business and encourage all blog readers to become their newest patrons. But that would defeat the purpose of this post.)
I had not been in the store prior to closing the acquisition, but my client described a few changes they had made, nothing major, mostly emphasizing better customer service and reflecting an understanding of the customers’ needs and wants.
It was very refreshing, and I wish and predict much success.
— David Bass